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COMPETITIVE INTELLIGENCE

56 Browser Tabs. 9 Spreadsheets. 5 Antacids. ALCO Prep Is Done.

Not to worry. There’s another one next month. Or: committee-ready competitive view in ten minutes. Rates. Trends. Gaps. Refreshed weekly. Your call.

1 / 10
Vira AI
Competitive Intelligence
07:30
Updated moments ago
Position
#2/ 12
Win Rate
68.0%
Market Share
24.3%

Win Rate Trajectory

Last 12 Months
100755025
Q1Q2Q3Q4

Competitive Landscape

4 monitored
Competitor
Win %
Share
Status
Competitor ACOMP-A
72%
28.5%
3
Competitor BCOMP-B
64%
22.1%
1
Competitor CCOMP-C
58%
18.7%
5
Competitor DCOMP-D
61%
15.2%
2
Intelligence updated 2 minutes ago
The Situation

The market moves daily.
Your data doesn’t.

1
The Lag

Your pricing committee meets monthly. The question is always the same: where do we stand? Your team spends eight hours on a spreadsheet. By presentation day, two competitors have already moved.

2
The Shift

Meanwhile, consumers aren’t Googling anymore. They’re asking AI engines directly. Those engines scan bank websites and compare products. If yours doesn’t show up clearly, you don’t get recommended.

3
The Fix

You already knew this. You just didn’t have a tool that fixed it. So we built one.

Are You Still Relying
On Yesterday’s
Data?

Outdated Data
Holds You Back

Relying on quarterly mystery shopping and static spreadsheets means you're always a step behind. Manual tracking wastes precious hours every week.

Manual Tracking Is Inefficient

Spending time on competitor tracking instead of analysis slows you down and drains resources that could be better spent innovating.

Analyses Become Obsolete Too Quickly

Annual competitor analyses lose relevance in weeks, leaving you with outdated insights that can't keep up with market speed.

Spreadsheets Can't Match Market Pace

Static tools fail to capture the dynamic and fast-changing market trends your competitors are leveraging in real time.

Move Faster. Win More.

The smarter way to track every rate, product, and competitor
so you never miss a market move.

Real-time tracking of every rate, fee, and product change

Updated weekly and on demand.

Automated data aggregation from public sources

With expert human validation for accuracy.

Actionable insights delivered via dashboards

Alerts, reports, and API integration.

What Vira Sees

Scanning 200+ institutions weekly. Built for all 9,000+. Because why stop at some?

Every Product

Every Product

Organized into a standardized taxonomy. "Advantage Plus Checking" and "Smart Rewards Account" both show up as what they are: rewards checking.

Every Feature

Every Feature

Side-by-side comparison. Every data point links to the competitor's actual page. We don't ask you to trust us. We show our work.

Every Rate and Fee

Every Rate and Fee

Tracked over time. Like-for-like matching. Flat, waivable, or conditional. Actuals, not averages.

Every Program and Persona

Every Program and Persona

Students. Seniors. Military. New-to-country. Select a persona. See the landscape.

Every Change

Every Change

By text. When nothing changes, silence. The tool comes to you.

Results That Matter

Transform competitive intelligence into measurable business outcomes

Faster Response Time

Get insights instantly with real-time analytics to stay ahead of the competition.

Better Win Rates

Increase your competitive advantage measurably with data-driven insights and strategies.

Proactive Retention

Identify and prevent churn before it happens with predictive analytics and early warnings.

Data-Driven Decisions

Make strategic choices backed by intelligence and comprehensive market analysis.

We Do It The Right Way

Legal, Ethical, Transparent Collection. Guaranteed.

Public Data Aggregation

Automated aggregation from public websites, filings, and APIs only.

AI + Human Verification

Pattern recognition powered by artificial intelligence, verified by expert teams.

Legal, Secure & Private

Your data is never shared. Compliance and privacy by design.

Who Uses Vira

Deposit and Retail Leaders

ALCO without the antacids.

Committee-ready competitive view in ten minutes. Not a spreadsheet that took a week and was stale yesterday. Rates. Trends. Gaps. Exportable.

What that unlocks: Rate decisions based on thirty data points, not three. Pricing that's responsive, not reactive. Deposit strategies you can defend with data, not gut feel.

Marketing and Product Strategists

Research that took a week. Done before lunch.

"What are competitors doing for student banking?" Select the program or persona. Every competitor's offering, structured and comparable.

What that unlocks: Product launches validated against real market data. Promotion strategies informed by what's actually working in your market. Gaps spotted before your competitor fills them. Ideas killed before they cost money.

Lending Leaders

Know why rates moved. Not just that they moved.

This is where Vira goes deepest. Four tools that turn rate data into pricing decisions.

  • Economic Event Overlay. Fed decisions, CPI, jobs data, and Treasury yields plotted directly on rate charts. Your competitor cut rates two days after the Fed. Now you see it wasn't a coincidence.
  • Benchmark Tracker. Your rates vs. Freddie Mac PMMS. Premium or discount, trended over 12 months. "Our premium widened 20 bps this quarter" beats "I think we're competitive."
  • Market Attribution. Was production up because your team executed, or because rates fell? Separates market-driven volume from execution. Accountability is a feature, not a bug.
  • Rate Decision Optimizer. Set a volume target. See the trade-off curve. Find where cutting further destroys value.

What that unlocks: ALCO prep in minutes, not hours. Pricing precision that protects margin. The minimum effective rate cut, not the panicked one. Board conversations backed by math, not narratives.

Operations and Fee Strategists

The annual fee review. Without the annual dread.

Select a product category. Pick the comparable product at each competitor. Every fee, every condition, every waiver rule. What used to take months, delivered in an afternoon. (Your committee might actually enjoy this one. We said might.)

What that unlocks: Fee optimization grounded in real competitive data. Revenue opportunities you didn't know existed. A fee strategy your board can see is defensible.

Executive Buyers

One view. No assembly required.

Where you lead. Where you trail. What exists in the market that you don't carry. Board-ready without the five-department assembly project.

What that unlocks: Strategic decisions at the speed of the market. Product gaps identified before they become retention problems. Acquisition targets evaluated against real product data, not pitch decks. The confidence to move first.

What Vira Is Not

Not

Not a dashboard that sits unused.

Alerts come to you. By text.

Not

Not an AI that makes things up.

Every data point links to the source. Verify in one click.

Not

Not a six-month implementation.

No core integration. No data sharing. You pick competitors. We do the rest.

Not

Not built for the trillion-dollar banks.

Built for teams doing competitive research with Google, spreadsheets, and memory. (You've been promoted from that. Congratulations.)

The Technology

Imagine hiring a product analyst who reads every competitor's website cover to cover, extracts every detail, organizes it all into a perfect spreadsheet, and does it again next week. Now imagine they never get tired, never miss a page, and cover hundreds of banks at once.

That's Vira. Except it's AI. And it doesn't drink your coffee.

Everyone said it couldn't be normalized across 9,000 banks. We found that interesting.

What Vira Is Not

Not what you'd expect. And that's the point.

100% yes. We only use public information. No mystery shopping. No deception. Just smart aggregation of data anyone could find (but nobody has time to compile).

Nope. We look like regular web traffic. No calls, no visits, no traces.

Better to know than guess. Most clients find they're more competitive than feared, just highlighting the wrong advantages.

Sure. Budget 20 hours/week, build scrapers, maintain databases, create dashboards, analyze patterns. Or let Vira do it and focus on strategy.

The smart ones do. The 67% of Fortune 500s with competitive intelligence? They're not using Excel.

Not at all. Alerts come to you. By text. When nothing changes, silence. The tool comes to you.

Every data point links to the source. Verify in one click. We don’t ask you to trust us. We show our work.

No core integration. No data sharing. You pick competitors. We do the rest. Day 1: Tell us your competitors. Day 2: Data loads. Week 1: First intelligence report.

Built for teams doing competitive research with Google, spreadsheets, and memory. You’ve been promoted from that. Congratulations.

Three Ways In

Not a typo. No IT. No integration. No disruption.

30-Day Pilot
Most popular

30-Day Pilot

Contact Us

Full platform. Your competitors. Weekly updates.

  • Full platform access
  • Your chosen competitors tracked
  • Weekly intelligence updates
  • All features included
  • Dedicated onboarding

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