56 Browser Tabs. 9 Spreadsheets. 5
Antacids.
ALCO Prep Is Done.
Not to worry. There’s another one next month. OR: committee-ready competitive view in ten minutes. Rates. Trends. Gaps. Refreshed weekly. Your call.
The market moves daily.
Your data doesn’t.
Eight hours on a spreadsheet. Stale by presentation day.
AI engines recommending competitors you didn’t know were competing.
You already knew this. So we built Vira.
What Vira Sees
Products, features, rates, and fees—standardized, compared, and tracked across competitors. Alerts only when something changes.
Products
Every product.
Organized into a standardized taxonomy. “Advantage Plus Checking” and “Smart Rewards Account” both show up as what they are: rewards checking. No more comparing apples to whatever-they-decided-to-call-it.
Features
Every feature.
Side-by-side comparison. Every data point links to the competitor’s actual page. We don’t ask you to trust us. We show our work.
Rates & Fees
Every rate and fee.
Tracked over time. Like-for-like matching. Flat, waivable, or conditional. Actuals, not averages.
Programs & Personas
Every program and persona.
Students. Seniors. Military. New-to-country. Select a persona. See the landscape.
Changes
Every change.
By text. When nothing changes, silence. The tool comes to you.
Scanning 200+ institutions weekly. Built for all 9,000+. Because why stop at some?
Who Uses Vira
From ALCO to product marketing to the C-suite—one intelligence layer for whoever needs the market picture.
Deposit leaders. Marketing strategists. Lending. Operations. The C-suite. One platform, no spreadsheet handoffs.
What Vira Is Not
Not a dashboard that sits unused.
Alerts come to you. By text.
Not an AI that makes things up.
Every data point links to the source. Verify in one click.
Not a six-month implementation.
No core integration. No data sharing. You pick competitors. We do the rest.
Not built for the trillion-dollar banks.
Built for teams doing competitive research with Google, spreadsheets, and memory. (You’ve been promoted from that. Congratulations.)
The Technology
The analyst who never sleeps, never misses a page.
That's Vira. Except it's AI. And it doesn't drink your coffee.
01
Reads every competitor’s website cover to cover
Extracts every detail, organizes it all into a perfect spreadsheet, and does it again next week.
02
Never gets tired. Never misses a page.
Covers hundreds of banks at once.
03
Normalized across 9,000 banks
Everyone said it couldn’t be normalized. We found that interesting.
9,000+
banks covered
Weekly
data refresh
100%
automated
Getting Started
Not a typo. No IT. No integration. No disruption.
Day 1
Tell us your competitors. We configure.
You name the institutions you watch. We build your competitive universe and load the first dataset. That's it for day one.
Day 2
Data loads. Training.
Day 4
First intelligence report.
Three Ways In
Free Snapshot
A preview of your competitive landscape. Enough to see the possibilities. Made just for your institution.
Free
Get SnapshotWhat you'll get
- Custom competitive preview
- Rate & product comparison
- No commitment required
30-Day Pilot
Full platform. Your competitors. Weekly updates. (We think we're right for you. But we're biased.)
Contact Us
Start PilotWhat you'll get
- Full platform access
- Your actual competitors
- Weekly data refreshes
- Dedicated onboarding
Just Talk
Strategy, not sales. Promise.
Free
ConnectWhat you'll get
- No-pressure conversation
- Discuss your competitive strategy
- Custom recommendations
- Learn how Vira fits
P.S. While you were reading this, at least one of your competitors changed something. Wouldn't it be nice to know what?
Common Concerns,
Confident Answers
We've heard it all. Here are the questions that come up most often, and the real answers that put minds at ease.
100% yes. We only use public information. No mystery shopping. No deception. Just smart aggregation of data anyone could find (but nobody has time to compile).
Can't find what you're looking for? Contact our customer support team